Dan started his career in the retail industry, spending seven years as a district and regional manager, before founding Farrell & Farrell, Inc in 1996. As CEO of Farrell & Farrell, Inc. he started Sign USA, a wholesale sticker and sign company that sold to companies including RCC, Target, Champion Auto and Graceland. Dan sold this division to another corporation in 2002. 

After selling Sign USA, He oversaw the sales and marketing of 2nd Wind’s and UnderDeck’s joint venture of MN UnderDeck and was an executive with Pamida stores. As an avid student of human nature, it was while he was working with these companies that he saw an adherent need for better hiring practices for companies experiencing  human capital challenges.

Dan is an active member of various community organizations such as the Sioux Falls Chamber of Commerce, Toastmasters, Optimist International, Association of Training and Development (ASTD) and Society of Human Resource Management (SHRM). he is also active at Mercy Church. A native of the Fargo / Moorhead area, he holds a degree in Sales Management.